What are values?

For us…

  • Values are the things that are important to us
  • They are deeply held principles that guide our choices and behaviours and influence our emotions
  • They help define who we are, what we believe and how we live.

Values operate at many levels. Our focus is:

  • Personal
  • Organisational
  • Societal

Why are values important to us personally?

For us, they help to provide

  • A sense of clarity, authenticity, empowerment, self-control, choice and self-worth
  • More meaning to life
  • A foundation for effectiveness, happiness, fulfilment and success
  • Improved personal, emotional, spiritual and physical wellbeing
  • A compass for life, guiding decision-making, communication and behaviour
  • A way to keep our behaviours consistent with what we believe to be important
  • A means to portray a consistent view to others of who we are
  • Enhanced personal and work relationships.

Why are values important to organisations?

For us, they help provide

  • Encouragement of appropriate and consistent behaviours in support of the organisation’s purpose
  • A consistent, desirable, recognisable and predictable culture
  • A clear framework for decision making
  • A sense of authenticity and identity that enables customer choice.

…..and deliver beneficial long-term outcomes, such as:

  • A more consistent customer experience
  • Employee attraction, motivation, fulfilment, loyalty and retention
  • Increased productivity and achievement of organisational aims
  • Better relationships with all stakeholders
  • Improved collaboration and sustainability.

Why are values important to society?

For us they help provide

  • A framework for members’ behaviour and interactions
  • Happier communities, in which people relate better to each other and focus more on the common good
  • A happier and more sustainable society with greater understanding, choice, consistency, openness and collaboration
  • Enhanced emotional, spiritual and physical health and wellbeing
  • A better alignment between the interests of its members and its government
  • An improved balance between the need to serve oneself and others in society.
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