The UK Values Alliance launched the Wake Up To Values project on 20.2.14. The project is aimed at putting values at the heart of the UK society. Click here to download the brochure.

To test the concept and the content of the workshop sessions, a pre-pilot was run with Apex Works, based in Leicester. Apex Works helped people get into work who may have had difficulties preventing them securing employment.

The first session in the project laid the foundations for the rest of the pre-pilot. Project participants learned about the UK Values Alliance and its purpose, the aim of the Wake Up To Values project and details of the pre-pilot’s 4 sessions taking place between February and May 2014.

All 4 sessions as well as the 3 and 6 month reviews were completed. The staff and volunteers at Apex Works worked with an agreed plan to continue living and working based on their selected core values. The CEO of Apex Works and the facilitator of the pre-pilot were in regular contact to ensure the Wake Up To Values approach continued to support the success of the organisation. Apex Works confirmed that the project was a great success in raising their awareness of values and helping them put theirs into action each day. They found their participation in the project so helpful and inspiring that they added reference to it, and the short video made during the sessions, to their website. The video containing interviews with participants can be seen at

Following the pre-pilot, the Wake Up To Values first pilot was carried out at Carewatch, an organisation looking after those in need in the Lewisham and Southwark areas of London. Again, feedback from participants confirmed this pilot was another success. Carewatch staff prepared an impressive list of actions to ensure the learning from the pilot continued. As with Apex Works, Values Champions were appointed to support the ongoing work. 3 and 6 month follow-ups took place to embed the learning. The video and participant interviews from this pilot can be seen at

On 12.12.14, the second pilot began with senior representatives from Housing Associations across England focused on determining the values, behaviours and actions that would positively impact the Housing Sector. As before, this pilot was facilitated by a member of the UK Values Alliance. Again, this pilot was received with enthusiasm by participants and had the support of the Housing Diversity Network and the National Housing Federation (NHF). The 3 month follow up took place in July 2015. There is the potential for this pilot to have a significant impact on many more Housing Associations throughout the sector. The video and participant interviews from this pilot can be seen at

The third pilot took place at Broadfields Primary School in Edgware, Middlesex with around 70 participants, the largest pilot to date. All 4 sessions are now complete as well as the 3 and 6 month follow-ups.  Owing to the size of this pilot, additional members of the UK Values Alliance assisted with the sessions and we are appreciative of the input they have given.  The video of this pilot and participant interviews can be seen at

The video recordings of all the pilots will be helpful to future pilots and to a future media campaign. There is also a 3rd Party Impact Assessment questionnaire, prepared by Leicester University, being completed at pilots. Such independent assessments will help ensure the Wake Up To Values project is run in line with its aims and objectives and allow independent feedback on the project from participants.

The Wake Up To Values project has made a positive impact on members of society. The team would like to run a further pilot in the private sector and is seeking an organisation for this. If you know of an organisation that may like to take part in this project, or sponsors who may be willing to support it, please contact us through the Contact page on the website for more information.

Spread the love