This October two unlikely but aligned partners came together to build a collaborative movement that celebrated the importance of embracing values in all areas including, wait for it: banking! Headed by the UK Values Alliance and the Global Alliance for Banking on Values, October 20 marked a day of online sharing that highlighted the importance of values in society, the economy and business. Social media impressions exceeded 20 million and are still increasing, demonstrating a growing international appetite to put real needs and human interests at the heart of all that matters.

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